Services

We take brands large and small, new and established, and bring them to market with their best foot forward.

Everything we create is developed with a single, fundamental purpose - to provide your targeted consumers with an optimum brand experience. We aim for lofty goals with our feet and yours planted firmly on the ground. We know how to grow your brand, and we have a lot of fun doing it.

Branding

Successful “brand positioning” is perhaps the most crucial part of any business strategy, and everything your company sends out should convey a uniform clear, consistent and compelling message.

You have a story to tell, and so does your consumer.
Let’s start the conversation.

Logo Design Services

Logo Design

The perfect logo can convey everything you want to say about your business—without saying a word.

The perfect logo can convey everything you want to say about your business—without saying a word.

Picture the iconic “swoosh” of Nike, the curved C’s of Coca Cola or the bitten apple of, well, Apple. It’s hard to consider most successful companies without the image of their logos immediately coming to mind.

There are multiple approaches, but they all have the same underlying concept: An effective logo immediately grabs the viewer’s attention, or what we like to refer to as having the “Wow Factor.”

Whether you want to go with a more literal or abstract logo, it should be consistent with your business.

At Think Mint Chip, we combine your identity with our creative skills to make a one-of-a-kind image to represent your brand’s unique look and feel.

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Corporate Collateral Services

Corporate Collateral

It’s not just about fitting to the screen, but fitting to the situation. We create a high-quality browsing experience that adapts to changing consumption habits across all devices.

Believe it or not, print media is here to stay. You can quote us on that.

Texture, color and scale are invaluable tools that cannot be overlooked in today’s virtual world. Well-executed print media—flyers, business cards and letterheads, to name a few—has the ability to create a lasting impression. We can’t overemphasize the importance of getting eye-catching, informational marketing data into the hands of your customer.

Corporate collateral creates a physical connection between your brand and your consumer. Make sure your company’s brand identity is as personable as you are.

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Corporate Messaging Services

Corporate Messaging

You only have an average of 1.87 seconds to engage users arriving to your website before you’ve lost them to a competitor. You never get a second chance to make a first impression.

Create consistent, seamless and relevant content for your audience to consume.

The truth is effective communication can be tricky, especially when relying on the written, rather than spoken word. Our copywriters will work with you to humanize your brand, find your voice and engage your readers.

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Web Design + Development

The virtual world is a blend of art and science. We make functionality our top priority. You’re using your website to sell, whether it be a product or an idea, and things have to work properly. Of course, we use our custom creative solutions to give that functionality a beautiful face.

Best Web Practices

Best Practices

We play by the rules by following the best practices and industry standards. We ensure everything is “up to code.”

W3C Compliant: This means there are no errors on your site, and we believe this is one of the most important elements when building a website. This allows search engines to fully index on a macro and micro level. Our research leads us to believe this results in a highly weighted ranking on Google’s algorithm. Finally, it allows for optimal browser support.

HTML5, CSS3, Javascript, PHP: We use cutting edge technology to program and develop our websites. We ensure our code is clean and commented to avoid human error and allow other developers—if needed—to take over with ease.

Content Management Systems: We provide you with a CMS to easily update and maintain your website on your own without expensive, outside help.

Gestalt Psychology: This is the core principle behind user experience, incorporating the laws of grouping and human perception. Essentially, the whole is the sum of its parts.

A/B Testing: We exhaustively test the impact of a single controlled element, such as color placement, layout and text, to determine which version drives conversion. While we initially launch a site calling upon our past experience, we ultimately let the data guide our decision.

HIPAA Compliant: We have experience developing websites for doctors, hospitals and pharmaceutical companies that meet electronic standards under the Health Insurance Portability and Accountability Act.

WCAG 1.0 + 2.0: This means your website is accessible to people with disabilities.

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Responsive Design

Responsive Design

It’s not just about fitting to the screen, but fitting to the situation. We create a high-quality browsing experience that adapts to changing consumption habits across all devices.

A person looking at a website on a desktop monitor is likely searching for different information than someone looking at the same site on a mobile device. Responsive design is about showing consumers the most important information depending on the device they are using. This is our way of taking it a step further beyond resizing text for a phone or tablet. We’ll show your consumer exactly what they want, when they want it, and wherever they may be.

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User Experience

User Experience

You only have an average of 1.87 seconds to engage users arriving to your website before you’ve lost them to a competitor. You never get a second chance to make a first impression.

In order to optimize a site for user experience, you have to understand human behavior and psychology. People are visual. They like to see things as they expect them, and classify similar objects as being a part of the same group. Items in close proximity are recognized as being connected. Patterns are picked up subconsciously and often formulate the entire object before it’s seen.

It comes down to the brain being holistic and seeing the entirety of something versus its individual parts. This is referred to as the Gestalt effect.

Additionally, the website has to create an emotional connection with the user to keep them engaged and coming back.

To that end, we work to organize your website’s elements to provide an uncomplicated experience for those who visit your site. Where you place your content could determine whether or not a consumer can understand your message. Otherwise, they could get lost in the chaos.

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Digital Marketing

Let’s work together to help you reach new markets and discover your full potential. Consumers are living on the web, and this is a world without walls. You have to capture their attention on every device they own and across all channels they may access while staying true to your brand. This is the “Omni-channel Experience.”

Social Media Services

Social Media

Social media is the new “word of mouth,” and consumers are now living online.

Consumers are using social media as their main point of communication, and it’s their favorite and most convenient source for sharing opinions on products and services. We use it to humanize your brand. Whether it’s Facebook, Twitter, a blog or your website, we help you create a voice that speaks to your consumer. We engage them in a conversation when and wherever they may be looking for you. It doesn’t need to be complicated, either: Less is more.

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Search Engine Marketing

Search Engine Marketing

You’re nobody until Google loves you.

Everyone knows the term SEO, or Search Engine Optimization, but most people don’t know what it means. The truth is there really is no clear-cut definition for SEO. No one actually knows Google’s secret algorithm for crawling and indexing websites, but we know the process is all encompassing.

Search engines don’t return the most relevant websites to user search queries. Instead, they look to return the most relevant, personalized, and useful websites that also provide the best user experience. Content is important, especially if it’s useful, but we don’t consider it “King,” anymore. Our research points to the quality of a website and its individual pages—on all devices—as the most heavily weighted factor in Google algorithms.

We’re confident in saying this: Inbound links will not help you much, but will only hurt you if they don’t occur naturally, and Google’s PageRank is just a way of catching black hat SEO practitioners.

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Mobile and Tablet Services

Mobile/Tablet

Mobile phones and tablets are continuing to grow as the dominant medium people use to gather information on purchase decisions. An expertise in responsive design puts you ahead of the competition.

Because consumers are constantly on the move, where they are (and how long they’ll be there) is an important factor. Using interactive wireless media to provide consumers time- and location-sensitive data gives you the upper hand, especially with continuously shrinking attention spans.

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